The Rise of Virtual Influencers: Redefining Social Media and Marketing
Introduction In the ever-evolving landscape of social media, a new trend is capturing the attention of marketers, tech enthusiasts, and everyday users alike: virtual influencers. These digital personas, created using computer-generated imagery (CGI) and powered by sophisticated algorithms, are becoming major players in the world of online influence. Unlike traditional influencers, virtual influencers are entirely digital, yet they command millions of followers, endorse products, and even engage with audiences in a seemingly human way. This fascinating development raises intriguing questions about the future of digital marketing, the nature of influence, and the boundary between reality and virtuality. What Are Virtual Influencers? Virtual influencers are computer-generated characters designed to resemble real humans. They are created using advanced 3D modeling and animation techniques, often enhanced with artificial intelligence (AI) to simulate human-like behavior and interactio...